[Sosfbay-discuss] Find-A-Candidate Challenge: Do you have a success story yet?

[Brian Good]

I know little of Aimee's campaign, but I was impressed by what
I saw in 2006.  Her glossy campaign flyer I picked up from the
dispenser outside her Grand Ave. office gave the impression 
that she wanted the job and that she could do the job.

Can't the Green national office develop a campaign handbook
that can serve as a base point for all campaigns?  Listing the 
obvious gaffes and marks of the amateur seems like a place
to start.  Maybe now that the elections are over, some of the
managers of successful campaigns would be willing to have their
brains picked for the benefit of the Party.

Brian



> Date: Fri, 21 Nov 2008 12:17:59 -0800
> From: green at bionictoad.com
> To: sosfbay-discuss at cagreens.org
> Subject: Re: [Sosfbay-discuss] Find-A-Candidate Challenge: Do you have a success story yet?
> 
> I hope it's okay to keep everyone in the discussion.
> 
> Caroline Yacoub wrote:
> > Jim Doyle gave us a reality check at the last meeting by saying that, 
> > if we were serious about winning an election, we had to be prepared to 
> > spend $60,000. I think it would also be helpful for a few folks to 
> > read "Don't Start the Revolution Without Me" by Jesse Ventura. You 
> > don't have to agree with him to be impressed by his winning the 
> > governorship against the democrats and republicans.
> 
> Spending money is only a time saver - for example, it costs money to 
> mail to the voters. If you are willing and able to hand deliver to 
> specific addresses, you don't need the postage money. In fact, though 
> mailers are one of the fastest ways to get your message out, they rank 
> among the least efficient methods of persuasion.
> 
> Expertise is the most important expense for most winning campaigns. A 
> good campaign consultant charges in the range of $15,000 per month. 
> Without knowing how elections are won, most of the money, time & effort 
> is wasted. If you study, then you don't need to budget for consulting fees.
> 
> I think we spent about $65,000 on Aimee's second campaign in Oakland and 
> ended up with 39% of the vote, among 3 candidates. However, we only had 
> 5 months. With two years, there are far more options, all of them cheaper.
> 
> Thanks for the book suggestion. The ones I recommend are:
> 
>     The Speed of Trust
>     Influence: The Psychology of Persuasion
>     Crossing The Chasm (derived from 'Diffusion of Innovations')
>     Political Targeting, 2nd Edition
>     Winning Your Election the Wellstone Way
> 
> So far, I've summarized the first three as part of my own book. At 60 
> pages, the summary is 750 pages shorter than the originals. If anyone 
> wants the read it, please let me know.
> 
> - Ray
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