[Sosfbay-discuss] Test Market Cities (was Re: Hawaii, DC, NM, CA and TX people of color now majority)

[JamBoi]

I grew up in another of these test markets: Denver CO!

Green means GO!

Drew

--- Tian Harter <tnharter at ispwest.com> wrote:

> JamBoi wrote:
> 
> >
> >Based on the Census data, an analysis by 
> >The Associated Press showed that Illinois 
> >is the most average state in the country.
> >  
> >
> They know that there. Last I heard, large insurance
> companies
> like Farmers Insurance were headquartered in places
> like Normal,
> Illinois. Doesn't Normal sound like a great place to
> HQ insurance?
> 
> Peoria, IL, considers itself the perfect place to
> test market something,
> because it is "a mix of 100,000 people, that is a
> microcosm of America".
> The fact that it is surrounded by huge corn fields
> mean you can reach
> them and nobody else with your marketing budget.
> Companies like
> McDonalds love to test market stuff there to find
> out "if it plays in 
> Peoria."
> 
> I was surprised to find out in the '80s that
> Sacramento, CA is only
> a little less ideal as a test market. For California
> companies it is better,
> because it's a reasonable drive from most of our
> State.
> 
> I want to know where NORML, CA is...
> 
> >The study examined 21 demographic factors,
> including
> >race, age, income, education, industrial mix,
> >immigration and the share of people living in urban
> >and rural areas.
> >
> >Each state was then ranked on how closely it
> matched
> >national levels. Illinois was followed by Oregon,
> >Michigan, Washington and Delaware.
> >
> >West Virginia was the least typical state: poorer,
> >whiter, more rural followed by Mississippi, New
> >Hampshire, Vermont and Kentucky.
> >  
> >
> I know that Cameron knows abou WV and Gerry knows
> about VT.

___________________

JamBoi: Jammy, The Sacred Cow Slayer
The Green Parties' #1 Blogger
http://dailyJam.blogspot.com

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Celt's invading Etrusca reply to nervous Romans around 400BC

"Live humbly, laugh often and love unconditionally" (anon)


 
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