[GPSCC-chat] Color in Green Party Literature

[Caroline Yacoub]

Nobody must count on Caroline to color. When I am tabling, I don't sit and wait 
for people to approach me. I try to catch the eye of everyone who walks past, 
and I ask them if they would like some information about the Green Party. If I 
am going to spend any time coloring at home, it will be something we can sell. I 
like Spencer's handouts. Not only do they have color, they have something that 
the people I hand them to can actually USE--the procedure for moving their money 
to a credit union. I feel I am doing them a service, and I think this 
communicates itself to the public. 

Caroline




________________________________
From: Spencer Graves <spencer.graves at prodsyse.com>
To: GPSCC <sosfbay-discuss at cagreens.org>; Brian Good <snug.bug at hotmail.com>
Sent: Sat, November 26, 2011 5:54:33 PM
Subject: [GPSCC-chat] Color in Green Party Literature

Hello, All:


      I've spent a fair amount of money and time over the past 6 weeks making 
copies for the Green Party and Occupy San Jose, considering different options.


      If anyone wants black and white copies of anything, Brian Good has 
volunteered to print perhaps 40,000 copies for the Green Party


BRIAN:  IF I'VE MISUNDERSTOOD, PLEASE LET ME KNOW.


      Hector Schneider with Occupy San Jose has agreed to get material printed 
for us at cost, which runs roughly 4 cents per page double sided, color, 2.5 
cents black and white.  By contrast, The Copy Factory in Palo Alto wants 75 
cents each for 100 single sheets, color both sides, 82 cents folded.  I don't 
know, but I suspect that FedEx Office, Office Depot, Office Max, and Staples are 
probably closer to $1 per page.  Brian thinks we can get the old HP currently in 
Warner's garage working again.  If yes, then using that could reduce the per 
page charge to something close to what Hector thinks he can get them for.


      QUESTIONS:  What is the impact of color on the rates at which people (a) 
take our literature and (b) do something positive as a result?  The only data I 
have on this is the subjective reactions of people with whom I speak.  Some want 
the master so they can print black-and-white copies to hand to their friends.  
That's great.  We probably don't need color in any context where the literature 
will be delivered to friends and relatives.  However, Caroline and Merriam are 
pretty adamant that color increases substantially the rate at which people 
accept literature.


      Both Brian and Cameron suggested using a highlighter to add color to 
black-and-white originals.  There was a fair amount of hand coloring of 
black-and-white printing in the 19th century, and this is perhaps reasonable if 
you are tabling when most of the time you are sitting waiting for someone to 
approach your table.  However, especially if we can get real color copies for 
under 10 cents per page, this doesn't make sense to me.


      I distributed literature today at BoA across from Cesar Chavez Park with 
Merriam, Caroline, and Tian.  I observed the following reactions (with 
guestimated percentages):


            *  (1%) A few were close to hostile, e.g, "The media is liberal:  
All I hear is Obama, Obama."


            * (10%) Some went out of their way to avoid me.


            * (15%) Some didn't seem to change their walking trajectory, but 
tried hard to avoid looking at me.


            * (15%) Some looked at the flier for a second or so before deciding 
not to take it.


            * (25%) Some accepted the flier and kept walking -- no time to 
exchange comments.


            * (10%) Some paused or slowed enough that I made a comment or two as 
they accepted the literature.


            * (3%) A couple asked questions.


            * (20%) Several said they were already in Credit Unions or had 
otherwise already moved their money.


            *  (1%) One even said he was distributing my z-folds for Occupy!


      Just guessing, I will speculate that the color may have doubled our 
acceptance rate to 1 in 4 from 1 in 8 (or maybe even 1 in 12).


      Comments?
      Beset Wishes,
      Spencer


On 11/26/2011 3:59 PM, Cameron L. Spitzer wrote:
> It seems to me the cheapest way to make color copies is
> to make black and white copies then highlight them
> with a little color after.  Can we design our artwork to
> work in black and white with a few strokes from
> a highlighter?
> 


-- Spencer Graves, PE, PhD
President and Chief Technology Officer
Structure Inspection and Monitoring, Inc.
751 Emerson Ct.
San José, CA 95126
ph:  408-655-4567
web:  www.structuremonitoring.com

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